Ayumi Turmeric & Vit C Brightening Face Wash 150ml

Dull, tired-looking skin is often caused by a buildup of excess oil, impurities, and everyday environmental stress. Enriched with Vitamin C, Papaya Enzymes and CO₂-extracted Turmeric, this daily face wash helps refresh the complexion and restore a brighter, more radiant appearance.

Key Benefits of Turmeric Face Wash:

• Helps brighten the appearance of dull skin
• Refreshes tired-looking skin
• Gently removes dirt, excess oil and daily impurities
• Won't leave skin feeling tight or stripped

Dermatologically Tested • Vegan • Made in the UK
Cleanse with intention. The first step in the Brightening Face Ritual. Explore the Brightening Duo , Brightening Trio and complete Brightening Face Ritual to cleanse, tone and hydrate as part of your daily routine.

Inspired by Ayurvedic Wisdom:
Turmeric has been valued in Ayurveda for centuries to help support a healthy-looking, radiant complexion. Ayumi uses clinically evaluated CO₂-extracted Turmeric with Vitamin C and Papaya in this brightening face wash to gently cleanse, refresh and revive dull, uneven-looking skin as the first step in your Brightening Face Ritual.

Active Ingredients:
Vitamin C:
Vitamin C is a potent antioxidant that protects and soothes skin. It also fades dark spots and discolouration, boosts collagen to restore glow and improves elasticity and firmness.

Turmeric:
Turmeric Extract has antioxidant, anti-inflammatory and antimicrobial properties that help fade dark spots & hyperpigmentation, soothe, and protect skin while fighting bacteria to prevent breakouts.

Amla:
Amla or Indian Goose Berry Extract rich in vitamin C protects skin from free radicals and sun damage while addressing signs of ageing, including wrinkles.

Argan Oil:
Argan Oil hydrates, softens and provides antioxidant protection to minimize wrinkles and smooth out mature skin while enhancing the elasticity and tightening of the skin.

Benefits:
Brightens Dull Skin & Supports A Fresh-Looking Complexion:
Dull skin can develop when excess oil, pollution and daily impurities accumulate on the skin's surface. Formulated with Supercritical Turmeric CO₂ Extract, Vitamin C-rich Amla and Papaya Enzymes, this brightening face wash helps refresh tired-looking skin and support a healthier-looking, more radiant complexion.

Refreshes Tired-Looking Skin:
Daily exposure to environmental stressors can leave skin looking lacklustre and fatigued. This refreshing cleanser helps wash away daily build-up, leaving skin feeling clean, revitalised and ready for the next steps in your skincare routine.

Gentle Exfoliation For Smoother-Looking Skin:
Natural Papaya Enzymes help lift away surface build-up and dead skin cells without harsh scrubbing. Regular cleansing helps leave skin feeling smoother and looking brighter, with a more refined and refreshed appearance.

Cleanses Without Drying Or Tightness:
Unlike harsh cleansers that can leave skin feeling stripped or uncomfortable, this gentle formula helps remove excess oil, dirt and impurities while supporting the skin's natural moisture balance. Enriched with nourishing Argan Oil, it leaves skin feeling soft, comfortable and refreshed after cleansing.
Inspired By Ayurvedic Skincare Traditions
Ayurvedic skincare has long valued botanicals such as Turmeric and Amla for their role in daily beauty rituals. Combined with modern skincare actives, this brightening face wash helps support healthy-looking skin while leaving the complexion feeling fresh, clean and revitalised.n

How to Use:
Wet face with lukewarm water.
Apply a small amount of Ayumi Turmeric Face Wash to your palms.
Gently massage onto face and neck using circular motions.
Rinse thoroughly and pat skin dry.
Use morning and evening for best results.

3-Step Ayurvedic Turmeric Glow Ritual:
1. Cleanse: Use Ayumi Turmeric Face Wash to remove impurities and refresh skin.
2. Tone: Apply Ayumi Glow Toner to balance and prepare the skin.
3. Moisturise: Finish with Ayumi Daily Glow Turmeric Peptide Cream to lock in hydration and enhance radiance.

Safety Precautions:
For external use only.
Avoid direct contact with eyes; rinse immediately with clean water if contact occurs.
Perform a patch test 24 hours before first use.
Do not apply to broken, irritated or inflamed skin.
Discontinue use if redness or irritation develops.
Keep out of reach of children.

Aqua (Water), Cocamidopropyl Betaine, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Sodium Chloride, Coco-Glucoside, Curcuma Longa (Turmeric) Root Extract, Phyllanthus Emblica (Amla) Extract, Carica Papaya (Papaya) Fruit Extract, Glycerin**, Argania Spinosa Kernel Oil***, Sodium Ascorbyl Phosphate (Vitamin C), Glyceryl Oleate, Glyceryl Laurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citrus Nobilis (Mandarin Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Limon (Lemon) Peel Oil, Cymbopogon Schoenanthus (Lemongrass) Oil, Eucalyptus Globulus Leaf Oil, Citric Acid, Isostearamide MIPA, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citral*, Limonene*, Linalool*.
* Naturally occurs in essential oils, **Vegetable Origin, ***Organic