Ayumi Volume & Shine Shampoo For Fine Flat & Dull Hair 250ml

Fine hair can often feel limp, dull and weighed down shortly after washing, especially when product buildup and excess oil leave the roots looking flat. Ayumi's Volume & Shine Shampoo helps refresh the scalp, lift away buildup and leave hair feeling softer, fresher and easier to style without stripping moisture.

Key Benefits:

• Helps refresh flat roots and oily buildup
• Leaves fine hair feeling softer and fuller
• Cleanses without leaving hair feeling stripped
• Helps improve shine in dull-looking hair
• Lightweight daily shampoo for fine hair lacking volume

Inspired by Ayurvedic haircare traditions.
Vegan. Cruelty-free. PETA Certified. UK Made.

• Why Customers Love This
• Hair feels cleaner for longer between washes
• Helps roots feel lighter without over-drying the scalp
• Creates a softer, fresher feel after washing
• Fine hair feels easier to style and manage
• Works well for oily roots and dull lengths

Fresh everyday shampoo for hair that falls flat easily

Active Ingredients:
Amla
Amla extract promotes hair growth, reduces dandruff, and strengthens roots. Rich in Vitamin C, E, and antioxidants, it nourishes the scalp and prevents premature greying
Bhringraj
Bhringraj is said to have a triple-action effect of promoting hair regrowth, strengthening hair follicles, and preventing greying. It is also effective in dandruff and inflamed scalp condition.

Hibiscus:
Hibiscus is packed with vitamins and amino acids, promoting hair growth, strengthening strands, and improving shine while preventing dryness and scalp irritation for healthier, more vibrant hair.

Pumpkin Seed Oil:
Pumpkin seed oil is a proven DHT blocker that improves hair regrowth. It also helps keep hair hydrated and softened for smooth and strong strands.
Panthenol (Vitamin Pro B5)
Panthenol penetrate hair roots and shafts, repairing and strengthening damaged hair. It also delivers sheen, lustre and manageability while leaving the hair looking fuller and thicker.

Benefits:
Helps Fine Hair Feel Fresher and Fuller:
Fine hair can start to feel flat quickly, especially when heavier shampoos leave buildup around the roots. This lightweight shampoo helps lift away excess oil and residue without leaving hair feeling stripped. Amla and Bhringraj are traditionally used to help support fuller, healthier-feeling hair with regular use.

Cleanses Oily Roots Without Drying the Hair:
Hair can often feel greasy at the roots while the lengths stay dry and dull. Aritha, also known as Soapnut, helps cleanse away excess oil, buildup and daily impurities while helping the scalp feel clean and refreshed after washing.

Leaves Dull Hair Softer and Shinier:
Dull-looking hair can lose softness and shine through styling, buildup and everyday stress. Hibiscus and Pro Vitamin B5 help smooth rough lengths so hair feels softer, looks shinier and is easier to manage after washing.

Softens Dry Lengths Without Heavy Residue:
Fine hair still needs moisture through the ends, but richer shampoos can leave it feeling heavy. Pumpkin Seed, Hibiscus and Pro Vitamin B5 help soften dry lengths and rough ends without coating the hair or flattening the roots.

Helps Support Stronger-Feeling Hair:
Daily brushing, styling and washing can leave fine hair feeling weaker over time. Amla, Pumpkin Seed and Bhringraj are widely used in Ayurvedic haircare to help support softer, healthier-feeling hair while improving overall condition and manageability.

Improves Manageability and Softness:
Volume & Shine Shampoo leaves hair easier to manage and style. Hibiscus and Pro Vitamin B5 smooth rough strands, reduce tangling, and improve overall texture. Hair feels softer, more flexible, and easier to detangle, making daily hair care routines simpler and more enjoyable.

Nourishes Hair with Vitamins and Minerals:
This herbal shampoo delivers essential nutrients directly to the hair and scalp. Amla provides vitamin C, Pumpkin offers minerals and fatty acids, and Hibiscus contributes amino acids. Together, they nourish hair deeply, improving strength, texture, and vitality while supporting healthy, well-conditioned strands.

Suitable for Regular Use on All Hair Types:
Formulated with gentle, plant-based cleansers and nourishing herbs, Volume & Shine Shampoo is suitable for daily or frequent use. It works well for fine, normal, or dull hair needing volume and shine. The balanced formula supports healthy hair without causing dryness, buildup, or irritation.

How to Use:
Wet hair thoroughly with warm water.
Massage shampoo gently into the scalp and roots to create a light lather.
Work through the lengths to help remove excess oil, buildup and daily impurities.
Rinse thoroughly until hair feels clean and refreshed.
Follow with Ayumi Volume & Shine Conditioner through the mid-lengths and ends before rinsing.

Safety Precautions:

• For external use only
• Avoid contact with eyes
• Discontinue use if irritation occurs
• Keep out of reach of children
• Store in a cool, dry place away from direct sunlight

Aqua (Water), Ammonium Lauryl Sulfate, Coco-Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Acrylates Copolymer, Glycerin**, Quaternium-80, Hibiscus Sabdariffa Flower Extract, Phyllanthus Emblica (Amla) Extract, Polyquaternium-11, Glyceryl Oleate, Acacia Concinna (Shikakai) Fruit Extract, Sapindus Trifoliatus (Aritha) Fruit Extract, Eclipta Prostrata Extract, Cyperus Rotundus Root Extract, Carica Papaya (Papaya) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Cucurbita Pepo (Pumpkin) Seed Oil***, Panthenol (Vitamin B5), Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Sodium Chloride, Citric Acid, Parfum, Sodium Benzoate, Potassium Sorbate, Sodium Levulinate, Benzyl Benzoate*, Benzyl Salicylate*, Citral*, Hexyl Cinnamal*, Limonene*, Linalool*.
*Naturally occurring in essential oils, **Vegetable Origin, ***Organic.