If you look closely you will see the glistening Omega 3 oil on our milled organic Flaxseed. This oil contains ALA (alpha linolenic acid) an essential fatty acid that is hugely beneficial to our health as it helps maintain normal blood cholesterol levels. Flaxseed can naturally enhance the fibre content of any meal, so if you find it difficult to eat the recommended amount of fruit and veg in your diet everyday, you can still get your soluble and insoluble fibre requirements by adding Flaxseed. Fibre-tastic!